An example of the local/global dichotomy ...
From the elearningpost (28 June 2004):
SPIDERMAN-INDIA: EXPERIMENT IN TRANSCREATION
Transcreation, according to the Indian licensee of Marvel Comics, is the taking of a western idea and completely reinventing it so as to fit a local context. He is talking about the launch of Spiderman-India comic series. In this series, Spiderman dons a sarong and fights crime in the clogged streets of Bombay!
I’m waiting to see how such a well-grained western idea can be adapted to meet local requirements. Such experiments will also shed some light on the degree of change required to meet globalization requirements — be if for products or for websites.
Me too! How's this for the local/global dichotomy?! I want to know more, especially as Spiderman is my favourite comic of all time! :o)
Spiderman India, Gotham Comics, 2004
posted by Marg @ 11:57 am
2 comments
2 Comments:
As an aside - I saw the second Spiderman movie and thought it was even better than the first one!
I loved the fact that he was de-masked a number of times thorughout the movie - sort of blurring the line between superhero and human.
Cool! :o)
It would be interesting to see how many other hero are being portrayed in a transcreational way.
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