An example of the local/global dichotomy ...

From the elearningpost (28 June 2004):

SPIDERMAN-INDIA: EXPERIMENT IN TRANSCREATION
Transcreation, according to the Indian licensee of Marvel Comics, is the taking of a western idea and completely reinventing it so as to fit a local context. He is talking about the launch of Spiderman-India comic series. In this series, Spiderman dons a sarong and fights crime in the clogged streets of Bombay!

I’m waiting to see how such a well-grained western idea can be adapted to meet local requirements. Such experiments will also shed some light on the degree of change required to meet globalization requirements — be if for products or for websites.

Me too! How's this for the local/global dichotomy?! I want to know more, especially as Spiderman is my favourite comic of all time! :o)

Spiderman India, Gotham Comics, 2004

Information on Glocalisation

I've found little on the term 'glocal' within marketing sectors online, but found an interesting site called the Glocal Forum, which appears to be linked to the World Bank and is an international project on the development of a globalisation networking strategy that focuses heavily on the local components of a region, such as local governments, community, youth and education.

Interestingly, one of the key priority sectors, or 'building blocks' is Information and Communication Technology (ICT).

The Glocal Forum aims to bring people and resources together in the pursuit of peaceful development, through the promotion of inter-city relationships, peace-building initiatives, youth empowerment, and information and communication technology. [online]